© Sophie Latouche, Google moi, 2016
The Google Moi project is a re-appropriation of remote images that reflect a puritan aesthetic and, at the same time, dictate a form of socio-normative femininity through irony and caricatured romanticism. Centred on the Google Images search engine, the video’s narrative is constructed using different virtual spaces that relay fictional stories and fantasies through computer generated imagery. Google Moi is a feminist reflection on the nature of “tech” culture, on the strong persistence of inequalities within the Google enterprise and on the search engine’s function as an objective filter. The artist uses the formal aspects of the borrowed images to foster dialogue between the individual and their social environment, between emancipation and integration, and between disobedience and submission. In this convergence, the objectivity of one is destroyed by the subjectivity of the other.
Originally from Quebec City, Sophie Latouche moved to Montréal, where she completed a Bachelor’s degree in Intermedia/Cyberarts at Concordia University in 2014. In her interdisciplinary arts practice she uses imagery from digital interfaces to explore our relationship with technology, its functions, and the myths and challenges associated with it. From these observations, she creates experimental fictions through computer generated imagery, drawings, “stock photos”, animations, and videos. In addition to her drawings, GIF, collages, and videos, she is interested in the on-line dissemination of digital art.